Building Trust with Your Audience

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BY JOSHUA SHOEMAKER

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“Trust is everything in the online world, and how you choose to monetize can impact that trust. With affiliate marketing, I had to be careful to only promote products I truly believed in—my audience’s trust was on the line. On the flip side, creating my own product meant I had full control over the quality and customer experience. It allowed me to build deeper trust because I could ensure that what I was offering was genuinely valuable. Whether you choose affiliate marketing or product creation, maintaining your audience’s trust should be at the core of your decision-making process.”

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