Choosing the Right Platforms for Your Brand

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BY JOSHUA SHOEMAKER

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“One of the first lessons I learned in social media marketing was that you don’t need to be everywhere—just where it matters. Instead of spreading yourself thin across all platforms, focus on the ones where your target audience spends most of their time. For me, it was about understanding where my customers were most active and which platforms aligned best with my brand’s voice. Whether it’s Instagram for visual content, LinkedIn for B2B networking, or TikTok for short, engaging videos, choosing the right platform is key to reaching the right people.”

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Regards,