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“There are so many types of information products you can create—e-books, courses, webinars, workshops, and more. When I started, I had to think about what format would best deliver the value I wanted to provide. For some topics, a quick e-book might be perfect, while others might require a more in-depth course or a hands-on workshop. I realized it was about matching the format to the content and the needs of my audience. If you’re unsure where to start, think about how your audience prefers to learn and what format will best showcase your expertise.”
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Joshua & Kristina Shoemaker
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