Identifying Your Niche and Audience

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BY JOSHUA SHOEMAKER

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“One of the first steps I took in creating my information product was identifying my niche and audience. I had to get clear on who I was serving and what specific problems I could help them solve. It wasn’t just about what I wanted to teach—it was about understanding what my audience needed. For me, this meant doing some research, asking questions, and really listening to my community. Once I had a clear picture of my audience, creating the right product became much easier. The more specific you can be about your niche, the more targeted—and successful—your product will be.”

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Regards,