Marketing and Launching Your Information Product

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BY JOSHUA SHOEMAKER

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“After creating my product, the next challenge was getting it out into the world. I realized that a great product won’t sell itself—it needs a strong marketing plan. I started by building anticipation with my audience through teasers, email newsletters, and social media posts. When launch day came, I used a combination of email marketing, social media ads, and collaborations to spread the word. One thing I learned is that launching isn’t just a one-day event—it’s a process. Keep the momentum going even after launch day by continuing to promote and engage with your audience. A well-executed launch can make all the difference in your product’s success.”

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Regards,