Marketing Strategies: Affiliate Marketing vs. Product Creation

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BY JOSHUA SHOEMAKER

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“Marketing is key to success in both affiliate marketing and product creation, but the strategies can differ. For affiliate marketing, I focused on creating content that naturally integrated product recommendations—like reviews, tutorials, and comparison posts. Product creation, however, required a more comprehensive strategy—launch plans, email campaigns, and maybe even paid ads. I found that while affiliate marketing often involved ‘soft selling,’ product creation needed a more direct and focused approach. Understanding these differences helped me refine my marketing efforts and set clear expectations.”

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Regards,