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“Pricing was one of the trickiest parts for me when I launched my first information product. I wanted to make it accessible, but I also needed to reflect the value of what I was offering. I learned that pricing isn’t just about covering costs—it’s also about positioning. If your product is too cheap, people might undervalue it; too expensive, and you might price out your audience. I started by researching similar products and considering what my ideal customer would be willing to pay. I also tested different price points to see what worked best. Pricing is an art, not a science, so don’t be afraid to experiment until you find the sweet spot.”
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Joshua & Kristina Shoemaker
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