The Time Investment: Affiliate Marketing vs. Product Creation

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BY JOSHUA SHOEMAKER

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“Time is one of the most valuable resources we have, and it’s something I had to consider when choosing between affiliate marketing and product creation. With affiliate marketing, the initial time investment is relatively low—you find a product, sign up for the program, and start promoting. Product creation, on the other hand, requires more time upfront—developing the product, testing it, creating marketing materials, and more. I realized that my decision came down to how much time I was willing to invest upfront versus how quickly I wanted to start seeing returns. Both require commitment, but in different ways.”

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